Yannis Nezos Wines (California, US)
For this project I worked in close collaboration with the owner Yannis Toutountzis to refine the existing label for “Antonym” and design a new one for “Genogram”. With his background in Enology and Plant Sciences, Yannis had a clear idea that he wanted actual leaf structures and symbols/ codes used in the science of ampelography. For “Genogram” we knew we wanted to show that the two varieties the wine is made from are related. The Petite Sirah is the result of crossing Syrah with Pelousin - thus the name “Genogram the label is inspired by. The intriguing part was how to do it on a wine label without losing the essence of a wine label. And although we wouldn’t expect the average wine lover to try too hard to understand the content, the result is intriguing to the eye, with subtle elements of class and some mystique, which is what we were aiming for.