BEGOOD - Soap Bars Packaging (Greece)
Role: Art Director
“Be Good” Soap bars were created based on the idea and value of consciously caring for yourself and the world around you. Natural, handmade extra virgin olive oil soap that invites you to take a moment away from stress, go back to basics and rethink what may be better for you and the planet. Together with my dear friend and also Art Director, Nora Athanassiou, we designed a “clean and honest” packaging for this pure, high quality, yet accessible care product to convey this optimistic message to all consumers. Of course, the logo could contain nothing less than “chained” letters that show the link between people and nature, people and society, people who buy the products and those who benefit from the “1 for 1” social campaign.